Kathmandu,

September 21,

Cristiano Ronaldo leads Lionel Messi, Neymar and Kylian Mbappe as the most influential footballer on Instagram due to play at the 2022 World Cup.

Based on Instagram measurements taken from August 2021 to July 2022, the rankings were created using Nielsen's tailor-made influencer metric. It takes into consideration various key performance indicators (KPIs), such as an Instagram account's total followers, follower growth rate, content engagement rate and average brand value per post (commercial value for brand to associate with the player).